Tools worth
paying for.

The default AI assistant — ~900M weekly users and the strongest all-rounder for writing, reasoning, and everyday questions.

Anthropic's assistant — the favorite for long-form writing, nuanced reasoning, and working with code.

Google's assistant — deep Workspace integration, a huge context window, and the strongest free tier.

AI search that cites its sources — answers questions with linked references instead of SEO noise.

Google Search's conversational mode — AI answers grounded in the full live web index.

OpenAI's image model in ChatGPT — the blind-vote quality leader, especially for text-in-image and prompt accuracy.

Google's image model in Gemini — fast, photoreal edits that drove 200M images in its first week.

The artist's favorite — unmatched style range and aesthetic control for stylized, painterly output.

Cinematic short-form video with real camera control — dolly, orbit, and crash-zoom moves built for Reels and TikTok.

AI video studio for talking-head social clips — auto-captions, eye contact, and AI presenters.

The dominant short-form editor — AI captions, scripts, and effects on top of a full timeline.

Design-for-everyone — 230M+ users, with Magic Studio AI baked into templates, images, and copy.

Adobe's commercially-safe generative AI — best-in-class text-in-image and brand-safe licensing.

Type a prompt, get a full song — vocals, lyrics, and instruments in seconds.

High-fidelity AI music generation with fine control over structure and audio quality.

Anthropic's agentic coding tool — understands your whole codebase, from the terminal or your IDE.

OpenAI's coding agent — works in your terminal, IDE, or the cloud, and ships whole tasks end-to-end.

AI-native code editor that writes, refactors, and debugs alongside you — built on VS Code.

Describe an app, get a working full-stack product — the smoothest prompt-to-SaaS builder.

Browser IDE with an AI agent — idea to deployed app, with hosting and a database built in.

In-browser full-stack builder with framework flexibility and one-click deploy.

The best AI for writing — natural, on-brand copy for ads, emails, landing pages, and long-form.

Marketing-copy platform with brand voice, campaign workflows, and bulk generation.

Go-to-market copy engine — sales emails, ad variations, and outbound at volume.

The writing-improvement standard — real-time grammar, clarity, and tone as you type, everywhere.

Paraphrasing, grammar, and summarizing in one — reword and tighten any draft fast.

Type a topic, get a designed deck — slides, docs, and sites generated and restyled in seconds.

Smart templates that auto-format as you add content — consistently polished slides.

Presentations inside Canva — AI generation plus the full design toolkit and brand kit.

Upload your sources and interrogate them — grounded answers plus podcast-style audio overviews. Free.

AI across your whole workspace — Q&A over your notes, docs, and databases in one place.